Basic Checklist For Appearing In Google Search Results (2020 update)

You actually have a lot of tools at your disposal to earn your website a great spot on Google’s search engine result pages (SERPs). In this article, We’ll run through a systematic and straightforward way to improve your Google rankings and get more traffic.

Here’s the basic process:

1. Sending over your sitemap to Google Search Console.
2. Find the keywords for which you have lackluster rankings.
3. Figure out why the other pages are outranking you.
4. Beat those pages on those points.
5. Rinse and repeat.

What's a sitemap?

A sitemap is a blueprint of your website that helps search engines find, crawl and index all of your website’s content. Sitemaps also tell search engines which pages on your site are most important.

To submit your sitemap login to your Google Search Console account.

Then, go to “Index” → “Sitemaps” in the sidebar.

How to Do Keyword Research for SEO?

1. Make a list of important, relevant topics based on what you know about your business.
2. Fill in those topic buckets with keywords.
3. Research related search terms.
4. Check for a mix of head terms and long-tail keywords in each bucket.
5. See how competitors are ranking for these keywords.
6. Use the Google AdWords Keyword Planner to cut down your keyword list.

WHY DOES MY COMPETITOR RANK HIGHER THAN ME?

Understanding what users intend to get from a search is critical when optimizing your website. Google is attempting to furnish its clients with dependable outcomes from respectable sites that answer their question, while additionally giving a generally decent client experience. 

In the event that your rival positions higher, something is driving the internet searcher to accept that your substance is second rate for fulfilling client aim. 

Website optimization is tied in with making and improving substance for search clients while additionally giving Google each motivation to serve your substance over your rivals.

How can you improve your rankings?

1. Work On answering user intent.
2. Google judges trustworthiness by evaluating brand signals and a website’s backlink profile.
3. Google considers things such as brand mentions and their overall online presence.
4. Create Backlinks: If a website links to yours, they’re essentially vouching for you.
5. Content of your site must be inferior.
6. Your user experience must be the best.

Ranking higher on Google isn't advanced science. In any case, doing as such for certain catchphrases is more testing than others. That is the reason it bodes well to pursue rankings for uncompetitive watchwords for which you effectively rank on the primary page. It's then only an instance of making sense of why you're being outranked and doing everything possible to fix those issues. Visit Webiators for more such articles.